- Understand the Importance of Acquisition and Activation
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Understanding Acquisition and Activation 3 min
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Metrics That Matter for Acquisition and Activation 3 min
- Measure Your Current Level of Acquisition and Activation
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Acquisition and Activation for Financial Services 2 min
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Count Active and New Users 7 min
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Analyze Sign-ups 5 min
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Analyze Onboarding and Activation Funnels 5 min
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Analyze New User Acquisition Channels 3 min
- Uncover Opportunities for Improving Acquisition and Activation
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Deepen Your Data Investigation 1 min
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Discover Paths to Conversion and Drop-off 5 min
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Develop a Hypothesis and Set Your Strategy 2 min
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What's Next? 1 min
Drive Product Growth with Acquisition and Activation
Learn how to measure your acquisition and activation strategy in Amplitude, and develop strategies for improving those metrics to drive long-term product growth. [On-demand course]
User acquisition and activation — the process of growing your user base and showing them initial value — is the first stage of any company’s long-term growth strategy. This involves investing in the right acquisition channels to acquire new users, guiding them through their first onboarding, and activating them with an initial show of value. Making a good “first impression” on your new users sets them up for long-term engagement and retention. How to think about your acquisition and activation strategy depends on your product, business goals, and stage of growth.
In this course, we’ll discuss the importance of user acquisition for driving long-term growth, and how to think about what acquiring new users looks like for the digital arm of your business. We’ll discuss how to analyze your current baseline acquisition and activation metrics with Amplitude and develop goals and strategies for improvement. You will learn the following by the end of this learning path.
Part 1 - Understand the Importance of Acquisition and Activation
- Articulate the importance of acquisition and activation for driving long-term growth
- Determine the key metrics for measuring acquisition and activation for your product
- Check your data taxonomy to ensure that the relevant events and user properties are instrumented in order to carry out your analyses
Part 2 - Measure Your Current Level of Acquisition and Activation
- Analyze your active users and new users in Amplitude
- Analyze your sign-ups and sign-up conversion in Amplitude
- Analyze your critical activation funnels in Amplitude
- Analyzer acquisition channels in Amplitude
Part 3 - Uncover Opportunities for Improving Your Acquisition and Activation
- Deepen your data investigation by leveraging different analytical questions and tools
- Uncover optimal paths for conversion and drop-off
- Generate an insight-backed hypothesis based off your investigative analyses
- Implement product and marketing strategies for increasing acquisition and activation
You should take this course if:
- You have taken Amplitude Academy's Learn the Basics Course Series.
Time commitment: 40 minutes
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